OpenLab - OpenLab

We are a creative studio. We design disruptive and transformative strategies for brands to break the rules and connect with people.

At OpenLab we find business opportunities and new positions for brands, with our methodology THE OPEN WAY.

Our work
methodology

00

Openschool

We hydrate
the mind

Mindset for the culture
of innovation.

02

Inspiration

We investigate
the environment

This phase is our research
stage where we search for
information from different
sources and edges.

04

Validation

We implement
the concept

Test the concept with
the user to refine it.

01

Kickoff

We listen to
the client

Align deliverable
expectations and project
success criteria.

03

Experimentation

We
co-create

IWe build with clients
the desired deliverables.

05

Implementation

We execute
the strategy

We design an execution
plan with customers and
third parties.

Our services

Branding design

We design brand strategies and their DNA by triangulating insights gathered from user, environment, data, and business findings. This allows us to build brands that have an impact and connect with people.

Business design

Through creative and user-centered methodologies we identify highways of opportunity that help us define the strategic north of the company and the necessary actions to materialize it.

Testimonials.

Open clients.

  1. Investigación de usuarios 
  2. Investigación de tendencias 
  3. Data science 
  4. Panel de expertos 
  5. Taller oportunidades 
  6. Taller propósito 
  7. Taller propuesta de valor 
  8. Taller modelo de negocio 
  9. Taller estrategia de marca 
  10. Taller naming 
  11. Taller estrategia de comunicación y digital para marcas 
  12. Diseño de Branding 
  13. Validación de prototipos con usuarios
  1. Investigación de usuarios 
  2. Investigación de tendencias 
  3. Data science 
  4. Panel de expertos 
  5. Taller oportunidades 
  6. Taller propósito 
  7. Taller propuesta de valor 
  8. Taller modelo de negocio 
  9. Taller estrategia de marca 
  10. Taller naming 
  11. Taller estrategia de comunicación y digital para marcas 
  12. Diseño de Branding 
  13. Validación de prototipos con usuarios